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About Us

In a country where agriculture sustains half the population, farmers still battle unfair pricing, lack of genuine agri inputs, crop health woes, and the grip of middlemen. From this reality and a desire to solve these hardships, Falca, a Rural AgTech company, was born.  

Rooted in the personal experiences of its founders, Falca isn't just a solution; it's a lifeline for those tilling the land. With a mission to empower the farming community with tech-enabled solutions, Falca's journey is fueled by passion and purpose.  

Together, we're sowing the seeds of change and nurturing a future where every farmer thrives especially the small and marginal ones. 


To build the strongest rural ecosystem where every farmer

has easy access to tech-enabled farming solutions.


We aim to make farmers' (especially women, small, and marginal farmers) lives smart and easy through a Farmer-Centric Phygital (Physical + Digital) Platform. 

Through this platform, we're relentlessly leveraging new ideas, technologies, andsolutions to help farmers overcome agricultural challenges while boosting

their efficiency and profitability.  

Meet The Falca Leaders

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Santosh Kumar H Danegoudar 

Founder & CEO 

An agri technocrat, son of a farmer, and a serial entrepreneur.  
Santosh holds a bachelor's degree in computer science engineering from Karnataka University and has nearly two decades of experience in the IT industry. He has previously worked with renowned giants in India and abroad, such as Cisco, Alcatel-Lucent, and Hewlett Packard. 
Growing up in a farming family and witnessing farmers' challenges, Santosh has always been willing to contribute to the farming community. Driven by his firsthand experiences and belief in technology's potential, he founded Falca to make farmers' lives easier with tech-enabled farming solutions. 


Amaresh Devaramani

Co-founder & Head – Strategy & Partnerships 

Amaresh holds a postgraduate degree in Agri-Business Management. At Falca, he heads strategy - new initiatives, product launches, farmer engagement strategies, geography strategies, and partnerships. 

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N V S S Ravi Prasad 

Head - Input Business 

Ravi has 30+ years of experience across Agri, Agtech, and Organized Retail industries. His expertise is crafting effective GTM strategies in building startups for sustainable and scalable projects. 

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Suman Guduru 

Head – Finance 

With 9+ years of experience in GST, income tax, international taxation, and company law, Suman is a trusted leader in the financial realm. He has previously handled complex tax compliances for large conglomerates. 

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Devendra Singh Solanki 

Head – Output Business, Bhopal 

Devendra has 9+ years of experience in agri-commodity trade, supply chain management, and finance. His exceptional business acumen lies in relationship management and negotiation. 

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Jyothirmai Balla

Head – Impact Studies 

Jyothirmai is a PhD scholar from IIT. She has authored 10+ research articles featured in national and international journals - International Journal of Agricultural Sustainability and Springer's Environment Development and Sustainability. 

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Suganthan S

Co-founder & Head - Finance & Investor Relations 

Suganthan holds a postgraduate degree in finance from the Great Lakes Institute of Management. At Falca, Suganthan heads the Finance & Investor Relations - accounts, funding strategy, and stakeholder relations. 

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Dhirendra Kumar Jha 

Head – Rural Network 

Dhirendra has 25+ years of experience across Agri-Value/Supply Chain Management, Cross Border Structured Trade Finance, Commodity Procurement, Shipping Operations, Express Distribution, and Domestic Logistics. 

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Vinutha V 

Head – HR 

Vinutha has 14+ years of experience setting up and managing complete employee life cycles, and OD interventions. She has worked in industries like Engineering, Software, Ed-tech, Healthcare, and Pharma.   

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Ronald Anil Kumar 

Head – Output Business, Karnataka 

Ronald Anil Kumar has 18+ years of experience in agri-commodity warehousing, finance, operations, procurement, and trading across South India. His journey includes notable stints at renowned agri-corporates. 

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Basavaraj Thilagar 

Head - Tech Partnerships

With over 10+ years of experience in software testing and technology architecture, Basavaraj brings invaluable insights to Falca. He has a proven track record of excellence in software development and test automation.   

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Manjunatha Reddy B V

Director – Risk & Operations 

Manjunath has 23 years of experience in agricultural industry - inputs, post-harvest trading, storage, and financing. His passion for agricultural value chains and inclusive growth have fueled his journey towards excellence. 

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Shreyans Gandhi 

Head – Technology 

Shreyans has 12+ years of experience in medtech and agritech. With a background in biomedical engineering, electronics, and automation, he brings a unique blend of creativity and technical expertise to his work. 

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Dhanush H R 

Director – Retail Division 

Dhanush has 6+ years of experience in Sales, Marketing, and Operations. He has a track record of achieving high ROI by minimizing expenses and leveraging resources.   

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Raghu B R

Head – Operations 

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Raghu has 15+ years of experience managing Finance, Accounts, and Administration. He has previously worked for many renowned companies, such as Vistra Corporate Services.

Meet The Falca Advisors


Hemendra Mathur

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Hemendra holds a management degree from IIM (Ahmedabad). He has 26 years of experience across agritech, venture capital, private equity, management consulting, and investment banking. He has been a mentor and guide to agritech startups in India. Currently, he is a Venture Partner with Bharat Innovation Fund. Hemendra co-founded ThinkAg, a think tank for agriculture in India. As the Chairman of the FICCI Task Force on Agri startups, he offers advisory services to Indian agri tech startups.


Ashish Khetan

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Ashish is the Founding Partner of Benzai10 Investment Ventures Private Limited. Since January 2018, he’s leading Indigram Labs Foundation as the President & CIO. He also worked as the Chief Operating Officer at the Federation of Indian FPO’s & Aggregators (FIFA) from 2017 to 2018. Having served as the Managing Director of Pashupati Overseas Pvt. Ltd. further showcases his strong global business skills. Ashish’s career combines strategic acumen with a solid educational foundation - MBA in Accounting & Finance from FMS and B.Com (Hons) from Ramjas College, Delhi.


N.V. Ramana

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N.V. Ramana stands out as a notable figure in the agriculture industry. He has an MBA from IIM, Ahmedabad, and a BSc in Dairy Technology from the National Dairy Research Institute. As the Group CEO of BASIX, he built and managed a team of 3000+ professionals. He was also the Managing Director of Krishna Bhima Samruddhi Local Area Bank (2002-2004). Ramana also held the esteemed position of Chairman of the Indian Society of Agribusiness Professionals. As an advisor for Samunnati and Origo commodities from their early stages, he played a pivotal role in their developmental journey. Ramana has also worked as a consultant for The World Bank.


Dr. Ravi Mittal

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Dr. Ravi has a Ph.D. in Computer Science from IIT Delhi and an MTech in Computer Engineering from IIT Roorkee. He is an accomplished academic, technologist, and mentor and serves as a Visiting Professor at the Indian Institute of Technology, Mandi, India. From 2011 to 2017, he led IP Infusion Software India Limited as the founding Managing Director and engineering Head. Having served as Vice President (Engineering) at Symbian/Nokia from 2008 to 2010 highlighted his global impact. He received the esteemed “Indo-US Science and Technology fellowship” award for post-doctoral research at the University of Maryland, College Park, USA. He has worked on 30+ research papers and co-authored two books.


Muralikrishnan Gopalaratnam

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Muralikrishnan Gopalaratnam is a highly accomplished finance professional and Fellow Chartered Accountant (FCA) with over two decades of experience in various leadership roles in Indian and U.S. companies. He currently serves as a Board Advisor for Tenxer Labs, Inc., and is an Angel Investor with Inflection Point Ventures. His expertise covers statutory compliance, corporate governance, and financial strategy guidance. He has received prestigious awards, including being named one of the 'Most Influential CFOs of India' by the Chartered Institute of Management Accountants, London, in 2016, and winning the 'Best CFO Services & Operating Finance Service Provider in Karnataka' award at the 2016 Business Leaders' Summit for his venture, Ujwal.

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